MY WARDROBE HQ
Digital Marketing Executive
2018 - 2020
︎ Videography & Post production
︎ Graphic Design
︎ Professional Report Design
At the start-up retail platform for sustainable fashion, I was responsible for various graphic design projects that included creating the initial design, illustrations, and digitization of the company logo and website/app icons. Additionally, I filmed and edited promotional videos to onboard investors, collaborators, and high-profile influencers. Notably, I created an exclusive access promotional video at Liberty London department store in advance of the MWHQ collaboration.
I also designed and edited the quarterly investor deck and e-book, which highlighted both departmental and companywide development and financial growth markers. Furthermore, I created targeted, individual promotional decks for onboarding individual vendors and brands such as Vivienne Westwood, Stella McCartney, and Burberry. My expertise in design and video production was instrumental in promoting the brand and attracting high-profile collaborations and investors.
